Pizza Hut x Ben Sir｜Fish Shrimp Crab Chinese New Year Online Video
BRAND
Pizza Hut
TYPE
Online Video
CATEGORY
Food
LAUNCH DATE
14 February 2019
OVERVIEW
This Chinese New Year online video for Pizza Hut features Ben Sir in a joyful and playful campaign designed to celebrate festive traditions. The creative concept is built around the classic Fish, Shrimp, Crab gambling game, a familiar element of local New Year gatherings.
By reinterpreting the game as a storytelling device, the video connects the excitement of festive play with Pizza Hut’s new pizza offering, emphasizing seafood ingredients in a light-hearted and memorable way. The tone remains energetic and humorous, enhancing audience engagement while reinforcing seasonal relevance.
Through expressive performance, vibrant pacing, and clear visual storytelling, the campaign delivers a fun and culturally resonant message. This project showcases Plan B Film’s ability to blend traditional cultural elements with modern brand communication in online video campaigns.
CREDIT LIST
Client：Pizza Hut
Agency：OM
Director：Tao Lam
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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