Redoxon Kids｜Mission for Carefree Childhood Campaign
BRAND
Redoxon
TYPE
Online Video
CATEGORY
Health
LAUNCH DATE
8 November 2020
PROJECT OVERVIEW
The Redoxon x Alex Lam "Kids" campaign is a standout installment in the three-part series produced by Plan B Film. This episode addresses the universal insight of parental anxiety: a caring mother who is constantly worried about her child catching a cold during play.
Directed by Taolam and produced by Inma Yip, the film utilizes a humorous and "larger-than-life" narrative where Alex Lam appears as a heroic savior. He intervenes to provide the ultimate immune support for the child, transforming the mother's worry into peace of mind. By blending emotional family moments with Alex Lam's signature charismatic and protective persona, Plan B Film creates a compelling visual metaphor for the brand's protective qualities. This Director's Cut showcases our expertise in working with child actors and creating cinematic, high-concept family advertising.
PRODUCTION CREDITS
Production House: Plan B Film Production
Client: Redoxon (維多C)
Agency: Havas Hong Kong
Director: Taolam
Producer: Inma Yip
Brand Ambassador: Alex Lam (林德信)
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This version is the Director’s Cut, presented strictly for personal portfolio purposes. It is not intended for commercial publication. All music rights belong to the respective owners. If any content is found to be offensive, please contact us at info@planbfilmhk.com for immediate removal.
Explore the full series: www.planbfilmhk.com
For inquiries: info@planbfilmhk.com
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