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Rohto NMN x Jessica Hsuan|TVC Brand Campaign

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BRAND

Rohto

TYPE

TV Commercial

CATEGORY

Health

LAUNCH DATE

21 November 2023

OVERVIEW

Plan B Film Production is pleased to present our latest TVC collaboration with Rohto NMN, featuring acclaimed actress Jessica Hsuan. Captured within a warm, sun-drenched home environment, the commercial adopts a lifestyle-driven approach that reflects Jessica’s genuine, approachable personality. Her relaxed performance and conversational delivery bring authenticity to the brand message, helping viewers connect with the product on a personal level.

The creative direction emphasizes natural light, soft colors, and an inviting atmosphere to portray vitality and everyday wellbeing. By focusing on simple routines and heartfelt moments, the TVC highlights how Rohto NMN can seamlessly support a healthy, balanced lifestyle. Subtle gestures, candid expressions, and gentle pacing all contribute to a film that feels intimate, sincere, and aligned with Jessica’s public image of calm confidence.

Visual storytelling plays an important role in reinforcing the product’s message. Clean compositions and smooth transitions guide the audience from Jessica’s daily habits to her reflections on wellness, creating a cohesive narrative that blends lifestyle aesthetics with product clarity. The warm home setting further underscores the idea that meaningful health improvements begin with small, consistent choices.

From initial vision to final execution, the TVC draws on relatable storytelling and elegant visuals to present Rohto NMN as a trusted companion in modern wellbeing. Jessica’s presence anchors the film with sincerity and poise, offering viewers a clear and uplifting interpretation of the product’s benefits.

CREDIT LIST

Client: 樂敦 Rohto

Featuring: Jessica Hsuan #宣萱

Agency: Michelle, Monie

Production House: Invisible Lab

Producer: Ying Ying Wong

Director: Taolam

DP: Siu Ming

Gaffer: Chi

Art Director: Amos

Production Manager: Raymond

Post Production: Uncle

Producer: Sandy

Offline Editor: Sing

Online Editor: Lily

Colorist: 全

Audio Mixing: 聰

CG:圍威喂 Wai Wai Wai Studio, Sing/ Kin

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