SAU TAO | Chinese New Year Food TV Commercial

This SAU TAO Chinese New Year TVC presents the warmth of festive food culture through a familiar and family-driven storytelling approach.
Created for the 2020 Chinese New Year campaign, the commercial connects SAU TAO’s traditional food products with reunion, sharing and seasonal celebration. Through everyday family moments and festive visual details, the film reinforces the brand’s long-standing association with Hong Kong households and Chinese New Year dining occasions.
The TVC uses a clear and approachable commercial style, balancing product appeal with emotional warmth. By placing the brand within a festive family setting, the film highlights how SAU TAO products can become part of meaningful seasonal rituals and home gatherings.
As a food commercial produced by Plan B Film, the project reflects a practical yet heartfelt approach to festive advertising — using family storytelling, traditional brand cues and New Year atmosphere to create an accessible and memorable campaign film.