Shiseido x Elva Ni｜In Sync Long-Lasting Party Look Campaign
BRAND
Shiseido
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
20 December 2019
OVERVIEW
Plan B Film HK presents a high-energy digital commercial for SHISEIDO, starring fashion icon Elva Ni (倪晨曦). As part of the "In Sync" series, this film explores the social side of beauty, set within a vibrant, stylish party environment where Elva celebrates with her friends.
The production focuses on the "In Sync" philosophy—ensuring makeup stays flawless through every movement and interaction. To capture the excitement of a night out, the team utilized dynamic camera work, warm party lighting, and naturalistic group interactions. Directed by Tao Lam, the visual narrative highlights SHISEIDO’s long-lasting formulas that withstand the energy of social gatherings. From intimate "getting ready" moments to the peak of the celebration, the film demonstrates our production house’s expertise in lifestyle beauty storytelling, group-talent coordination, and authentic brand engagement.
CREDIT LIST
CLIENT：SHISEIDO
AGENCY: DENTSU JBN
FEAT: Elva 倪晨曦
DIRECTOR: TAOLAM
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