Shiseido｜Vital Perfection Skincare Campaign
BRAND
SHISEIDO
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
5 March 2021
PROJECT OVERVIEW
Fronted by celebrity ERf Stephy Tang, this campaign presents VITAL PERFECTION through a striking fusion of CG graphics and real-world sets. Designed in a refined gold and white visual language, the film amplifies the brand’s premium skincare positioning while delivering a modern, viral-ready aesthetic.
Plan B Film crafted a golden graphic CG environment that interacts naturally with live-action elements, enhancing both product presence and storytelling flow. The seamless integration of virtual and physical sets creates a polished, luxurious atmosphere—reinforcing SHISEIDO’s authority in skincare innovation.
With extensive experience in beauty and skincare productions, Plan B Film brings a deep understanding of texture, lighting, and skin-tone precision, translating product benefits into visually compelling, high-end brand communication.
PRODUCTION CREDITS
CLIENT: SHISEIDO
AGENCY: NARROW DOOR
FEATURING: STEPHY TANG #鄧麗欣
DIRECTOR: TAO LAM
PRODUCER: INMA YIP
DOP: LEE CT
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