Top Soya Food | Kung Fu Style Soy Milk TV Commercial
BRAND
Top Soya Food
TYPE
TV Commercial
CATEGORY
Food
LAUNCH DATE
15 April 2018
OVERVIEW
This soy milk TV commercial for Top Soya Food is one of the earlier commercial works produced by Plan B Film, using a distinctive kung fu concept to present the craft and dedication behind a good cup of soy milk.
The story follows a kung fu master who spends his whole life studying and perfecting the way to make quality soy milk. Dressed in a traditional martial arts-inspired costume and set against a heritage location, the character brings a sense of discipline, tradition and humour to the product story.
Visually, the commercial combines martial arts styling, historical architecture and high-speed camera techniques to capture the movement and texture of soy milk in a more dramatic way. The slow-motion treatment gives the product stronger visual impact, turning simple pouring and soy milk details into memorable food advertising moments.
As an early Plan B Film commercial, the project reflects a playful and cinematic approach to food advertising — using character, setting and stylised camera work to elevate a familiar everyday drink into a more entertaining brand story.
CREDIT LIST
CLIENT: SOYAFOOD 壹品豆漿
AGENCY: BLITZ BRANDING CONSULTANCY
DIRECTOR: TAOLAM
PRIODUCER: INMA YIP
Produced by PlanB Film Production
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