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Vitae Face Gym x Fala Chen|Online Campaign Video

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BRAND

Vitea

TYPE

Online Video

CATEGORY

Beauty

LAUNCH DATE

2 April 2023

OVERVIEW

Plan B Film Production is pleased to present the Director’s Cut online video for Vitae Face Gym, featuring actress Fala Chen. Designed with a bold, energetic aesthetic, the film embraces a vibrant pink set, dynamic camera movements, and a sporty visual style to introduce Vitae’s facial services in a fresh and engaging way.

The creative direction emphasizes movement, rhythm, and confidence—mirroring the concept of “facial fitness.” Through lively transitions, upbeat pacing, and expressive performance moments, the video frames skincare as an empowering and modern lifestyle practice. Fala Chen’s athletic yet elegant presence anchors the film’s identity, blending beauty with a sense of strength and motivation.

The set design combines vivid pink tones, sleek geometric shapes, and studio lighting to build a visually striking environment. Camera sweeps, quick cuts, and choreographed motion add energy and momentum, while close-up details highlight the precision and care behind the brand’s facial techniques.

This Director’s Cut showcases how motion, color, and attitude can redefine the beauty service narrative—positioning Vitae Face Gym as a contemporary, youthful, and performance-driven experience. From concept to final execution, the project reflects Plan B Film Production’s commitment to crafting visually impactful storytelling tailored for modern digital audiences.

CREDIT LIST

Client: Vitae Face Gym X 陳法拉

Agency: Society

Production House: PlanBfilmhk

Director: Taolam, Manlam

Producer: Inma

DP: Tat Gor

Gaffer: Tak Gor

Art Director: GK

Production Manager: 權哥

Post Production: 18andahalf

Producer: Ling

Offline Editor: Toby

Online Editor: Lavi

Colorist: 冠

Audio Mixing: Ball Ball

CG: 圍威喂 Wai Wai Wai Studio

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