top of page

Vitae Face Gym x Fala Chen|Online Campaign Video

Filter by Tags

BRAND

Vitea

TYPE

Online Video

CATEGORY

Beauty

LAUNCH DATE

2 April 2023

OVERVIEW

Plan B Film Production is pleased to present the Director’s Cut online video for Vitae Face Gym, featuring actress Fala Chen. Designed with a bold, energetic aesthetic, the film embraces a vibrant pink set, dynamic camera movements, and a sporty visual style to introduce Vitae’s facial services in a fresh and engaging way.

The creative direction emphasizes movement, rhythm, and confidence—mirroring the concept of “facial fitness.” Through lively transitions, upbeat pacing, and expressive performance moments, the video frames skincare as an empowering and modern lifestyle practice. Fala Chen’s athletic yet elegant presence anchors the film’s identity, blending beauty with a sense of strength and motivation.

The set design combines vivid pink tones, sleek geometric shapes, and studio lighting to build a visually striking environment. Camera sweeps, quick cuts, and choreographed motion add energy and momentum, while close-up details highlight the precision and care behind the brand’s facial techniques.

This Director’s Cut showcases how motion, color, and attitude can redefine the beauty service narrative—positioning Vitae Face Gym as a contemporary, youthful, and performance-driven experience. From concept to final execution, the project reflects Plan B Film Production’s commitment to crafting visually impactful storytelling tailored for modern digital audiences.

CREDIT LIST

Client: Vitae Face Gym X 陳法拉

Agency: Society

Production House: PlanBfilmhk

Director: Taolam, Manlam

Producer: Inma

DP: Tat Gor

Gaffer: Tak Gor

Art Director: GK

Production Manager: 權哥

Post Production: 18andahalf

Producer: Ling

Offline Editor: Toby

Online Editor: Lavi

Colorist: 冠

Audio Mixing: Ball Ball

CG: 圍威喂 Wai Wai Wai Studio

RELATED WORKS

This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.

plan-b-film-hk-estee-lauder-natural-home-setting-video

Estée Lauder

Online Video

feat. Janice Man | Online Video Campaign
Skin Refinement • Rhythmic Motion • Cinematic Glow

estee-lauder-janice-man-trilogy-chapter-3-realization

Estée Lauder

Online Video

feat. Janice Man | Online Video Campaign
Skin Refinement • Rhythmic Motion • Cinematic Glow

estee-lauder-holiday-marketing-video-production

Estée Lauder

Online Video

feat. Laurinda Ho | Festive Beauty Campaign
Holiday Glamour • Flawless Makeup • Premium Glow

beaute-science-whitening-supplement-commercial-tech-visuals

Beauté Science:

Online Video

Online Video Campaign
Skin Refinement • Rhythmic Motion • Cinematic Glow

plan-b-film-hk-guerlain-dynamic-lighting-studio-production

Guerlain

Online Video

feat. Kay Tse | Luxury Beauty Online Campaign
Personalised Beauty • Refined Mood • Premium Glow

plan-b-film-hk-paris-location-shoot-guerlain-commercial

Guerlain

Online Video

feat. Christine Kuo | Beauty Online Campaign
Healthy Glow • Foundation Texture • Premium Finish

sisley-paris-sisleya-commercial-luxury-hotel-hong-kong

Sisley Paris

Online Video

Sisleÿa Anti-Age Series | Luxury Skincare Brand Film
High-End Texture • Beauty Cinematography • Refined Detail

avene-cecilia-so-3-step-hydration-skincare-commercial

Avene

Online Video

feat. Cecilia So | Online Video Campaign
Skin Refinement • Rhythmic Motion • Cinematic Glow

estee-lauder-laurinda-ho-christmas-campaign-video

Estée Lauder

Online Video

feat. Laurinda Ho | Beauty Online Campaign
Flawless Look • Festive Glow • Sculpted Makeup

cam crew working_AI.jpg

Let’s Build Your

NEXT CREATIVE PROJECT TOGETHER

Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.


Get in touch with our team — we are ready to assist, advise and bring your vision to life.

bottom of page