7-Eleven｜7CAFÉ Tiredness Chain Reaction Comedy Online Video

This comedy-style online video was created for 7-Eleven to promote 7CAFÉ through an energetic, story-driven concept centered around the idea of “passing tiredness.”

The story begins with Farmer feeling exhausted and lacking energy, a familiar morning scenario many people can relate to. His fatigue is then humorously “passed on” to different people, creating a chain reaction where everyone appears tired, sluggish, and struggling to start their day.

The turning point comes when the characters discover 7CAFÉ coffee. With each cup, energy is restored, moods lift, and the tired atmosphere gradually transforms into a lively and positive rhythm. The coffee becomes the solution that breaks the cycle of fatigue, helping everyone regain momentum for a fresh start.

Designed for digital platforms, the video uses playful pacing, exaggerated performances, and visual continuity to deliver a clear and entertaining brand message. This project demonstrates Plan B Film’s ability to translate everyday experiences into humor-driven online storytelling that connects naturally with audiences.