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Asia Miles by Cathay|Christmas Gift Online Campaign

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BRAND

Cathy Pacific

TYPE

Online Video

CATEGORY

Branding

LAUNCH DATE

11 December 2023

PROJECT OVERVIEW

Plan B Film Production is pleased to introduce the Asia Miles Christmas Online Video, a warm and uplifting holiday piece brought to life through handcrafted stop-motion animation. Designed to evoke a sense of nostalgia and gentle festive cheer, the video creates a playful miniature world that captures the joy and simplicity of Christmas moments.

The creative direction focuses on blending tactile stop-motion textures with a soft, inviting visual style. Each movement—every tiny gesture, prop shift, and frame-by-frame action—contributes to a delightful rhythm that feels personal and heartfelt. The handcrafted aesthetic enhances the emotional tone, transforming everyday holiday rituals into charming animated stories that resonate with viewers of all ages.

Warm lighting, seasonal colours, and carefully arranged miniature sets build a cozy environment that complements the film’s lighthearted message. Through small, relatable vignettes—gift exchanges, little surprises, and festive preparations—the film highlights how Asia Miles can enrich the holiday season with thoughtful rewards and meaningful moments.

The pacing remains gentle yet lively, allowing the handcrafted elements to shine while maintaining the upbeat, festive energy suited for online viewing. The stop-motion technique adds a unique sense of intimacy and creativity, making the holiday message feel both modern and timeless.

From concept development to final polish, the project reflects Plan B Film Production’s passion for imaginative storytelling and visual craftsmanship. The finished piece offers a heartwarming interpretation of Christmas, celebrating the magic of giving and the joy that Asia Miles brings to the season.

PRODUCTION CREDITS

Client : Asia Miles by Cathay

Agency : Leo Burnett

Production House : Plan B Film Production Limited

Director : Manlam

Producer : Inma

DP: Sze long @szelong_story

Crew: AC @stonestone_lst Gaffer @sunnyyipsig

PM : 權哥

Art Director : Lo Dawn @10dawn

Art Assistant: Nicole Chan @healthy_frd

Post Production : 18 and a half

Post Producer : ling

Offline : Dick

Online : Honky

Color grading : Chung

Audio Mixing : Ball Ball

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