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yuu|Mahjong Online Campaign Video

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BRAND

yuu

TYPE

Online Video

CATEGORY

Branding

LAUNCH DATE

10 December 2021

OVERVIEW

Plan B Film Production presents the yuu x Mahjong online video, a playful and character-driven story that blends everyday Hong Kong culture with smart online shopping.
Set around a lively mahjong table, the film features exaggerated performances and humorous interactions as the players react dramatically to every win, loss, and surprise draw. Amid the chaos and excitement, they casually use the yuu app to order daily necessities—highlighting just how effortless the process is.

The contrast between intense mahjong gameplay and the simplicity of online ordering creates strong comedic effect. While emotions run high at the table, the app experience remains smooth, fast, and stress-free, reinforcing yuu’s message of convenience in everyday life.

Fast-paced editing, expressive acting, and dynamic blocking keep the energy high throughout the film. The story reflects familiar social moments in Hong Kong households, making the message relatable while keeping the tone light and entertaining.

This project showcases Plan B Film’s strength in using exaggerated comedy and cultural context to deliver clear brand messaging—presenting yuu as a reliable, easy-to-use platform that fits seamlessly into daily routines, no matter how busy or chaotic the moment may be.

CREDIT LIST

Client: yuu

Production House: PlanBfilmhk

Agency: Kids and Dogs

Director: Manlam

Producer: Inma Yip

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