This TV commercial was produced by Plan B Film Production for Darlie, featuring Keung To in a lively and expressive campaign designed to reinforce the brand’s youthful and confident identity.

Built around Keung To’s natural charm and charismatic on-screen presence, the film embraces a bright, energetic atmosphere with quick visual beats and playful performance moments. The creative direction focuses on movement, rhythm, and personality-driven storytelling, allowing the campaign to feel approachable, modern, and instantly engaging.

Visually, the TVC adopts a polished, cinematic style with sharp lighting accents and a vibrant colour palette. Dynamic yet controlled camera movement supports the upbeat pacing while keeping attention on Keung To’s expressions, gestures, and timing. Each scene highlights a different facet of his personality, reinforcing the brand’s contemporary positioning.

From creative development through post-production, Plan B Film Production oversaw the full production process, ensuring visual clarity, tonal consistency, and strong narrative focus. The final film balances energy and refinement, presenting a fresh interpretation of the Darlie brand that resonates strongly with younger audiences.