Avène x Keung To｜Sunblock Skincare Online Campaign

Plan B Film HK collaborated with Eau Thermale Avène to create a high-impact digital campaign starring Hong Kong superstar Keung To (姜濤). This project highlights the Very High Protection (SPF50+) Sun Care range, emphasizing the brand's medical expertise in skin safety combined with a vibrant, active lifestyle.
Set against a bright, sun-drenched aesthetic, the production captures Keung To’s energetic persona while showcasing the product's invisible, breathable texture. Directed by Tao Lam and produced by Inma Yip, the film utilizes crisp cinematography and dynamic pacing to appeal to a modern, youth-oriented audience. By blending high-fashion beauty lighting with an approachable, high-energy atmosphere, we successfully positioned Avène Sunblock as the essential "invisible shield" for daily urban and outdoor life. This project demonstrates our production house’s expertise in celebrity-led beauty marketing and high-impact digital commercial production.