Avène x Chloe So｜The Deep Hydration Discovery Digital Campaign

Plan B Film HK collaborated with Eau Thermale Avène to create a visually refreshing digital campaign starring Chloe So (蘇皓兒). To emphasize the core benefit of long-lasting moisture, the production utilized a minimalist cerulean blue background, creating a serene and professional atmosphere that aligns with Avène’s pharmaceutical heritage.
The centerpiece of the film is the stunning CG water cell integration. Working closely with our post-production team, we developed high-fidelity 3D animations that visualize the molecular recovery of skin hydration. These "water cells" seamlessly interact with Chloe’s complexion, providing a clear and scientifically-backed RTB (Reason to Believe) for the audience. Directed by Tao Lam, the commercial blends soft beauty lighting with crisp digital effects, demonstrating our production house's expertise in merging live-action cinematography with complex 3D visual effects for the high-end skincare market.