KATE TOKYO x Jennifer Yu｜Open Your Eyes Beauty Campaign
BRAND
Kate Tokyo
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
22 August 2020
PROJECT OVERVIEW
Plan B Film HK presents a high-fashion digital campaign for KATE TOKYO, starring award-winning actress Jennifer Yu (余香凝). Filmed on a premium rooftop in the heart of Hong Kong, this production utilizes the city’s breathtaking architectural layers and expansive horizons to introduce KATE’s latest eye makeup collection.
The film’s narrative, "Open Your Eyes to New Horizons," explores the synergy between urban ambition and personal style. Our production team utilized natural daylight and cinematic wide-angle shots to capture the energy of the city, contrasted with high-definition macro-cinematography to highlight the sharp detail and intensity of the products. Directed by Tao Lam, the visual style blends sophisticated lifestyle aesthetics with professional beauty standards. This project demonstrates our production house’s expertise in strategic location shooting, urban fashion cinematography, and modern beauty storytelling.
PRODUCTION CREDITS
CLIENT: KATE TOKYO
AGENCY: SPRING PR
FEATURING: 余香凝 Jennifer Yu
DIRECTOR: TAOLAM
PRODUCER: INMA YIP
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