BTL x Lin Min-Chen｜The Fusion of Tech & Beauty Motion Graphic Campaign
BRAND
BTL
TYPE
Motion Graphic Video
CATEGORY
Beauty
LAUNCH DATE
7 October 2020
OVERVIEW
This motion graphic campaign features 林明禎 as the face of BTL’s latest body slimming machine, delivering a confident and contemporary brand message.
Designed with a vibrant pink visual language, the video combines bold typographic supers, dynamic motion graphics, and celebrity presence to clearly communicate product highlights while maintaining a fashionable, social-first aesthetic. The clean graphic setup enhances message clarity, making complex medical-aesthetic information easy to understand and visually engaging.
Plan B Film translated BTL’s technology-driven proposition into a high-impact motion graphic video, balancing medical credibility with modern beauty branding to connect effectively with a style-conscious audience.
CREDIT LIST
Client: @btlmedicalhk5485
Agency: Danny Chan & Happicorner
Production House: Plan B Film Production
Director: Taolam, Manlam
Producer: Inma
Featuring: 林明禎
DP: Sze Long
Gaffer: Kelvin
Art Director: Amos
Choreographer: Maggie
Production Manager: Tommy Liu
Production: Lo, Bon Bon, Ben, Fai Fai
Helper: Skylette
Post Production: 18andahalf
Producer: Ling
Offline Editor: Toby
Online Editor: Lavi
Colorist: Chow Chung
Audio Mixing: Ball Ball
CG: Sing & Kin
@Plan B Film Production
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