HSBC One｜From A0 to No.1 in Investment Online Campaign

Plan B Film Production presents the HSBC One investment motion graphic video, a high-impact piece that blends live-action performance with bold graphic storytelling.
Featuring young idols Jessica and Ben, the video introduces the idea of growing from “A0” to “No.1” in investment—positioning HSBC One as the starting point for a new generation of investors.

The visual approach combines real characters with a striking red graphic background, reinforced by bold typography and animated supers. This design language creates strong visual contrast and clarity, allowing complex investment information to be communicated in a straightforward and accessible way.

Jessica and Ben guide viewers through key investment concepts with confidence and energy. Their youthful presence, paired with expressive motion graphics, helps make financial knowledge feel approachable rather than intimidating. The rhythm of the edit and the use of graphic overlays keep the pacing lively while ensuring information remains easy to follow.

By merging motion design with live-action performance, the video reflects HSBC One’s modern, forward-looking identity—encouraging young audiences to take their first step into investment with confidence.

This project showcases Plan B Film’s expertise in integrating motion graphics with real characters to deliver clear financial messaging through a bold, contemporary visual style.