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BTL|Be Your Own Follower Online Campaign
| ft. Min Chen

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BRAND

BTL

TYPE

Online Video

CATEGORY

Beauty

LAUNCH DATE

7 October 2022

PROJECT OVERVIEW

Plan B Film Production is excited to present the BTL “Be Your Own Follower” thematic video featuring Min Chen. Designed with an energetic and youthful spirit, the film embraces a city-pop inspired aesthetic, blending upbeat rhythms, vibrant colors, and dynamic camera movement to create a lively visual journey across the city.

The narrative follows Min Chen as she explores different urban corners with confidence and charm. Her girly yet sporty styling brings a refreshing, fashionable edge to the video, while her natural expressiveness enhances the message of self-confidence and freedom. Each scene captures the joy of being authentically yourself—running at your own pace, following your own rhythm, and celebrating every step of the journey.

The city becomes a playful backdrop: bright streets, cozy cafés, open spaces, and urban textures all contribute to the energetic mood. Smooth transitions and rhythmic editing echo the feel of city-pop music, creating a vibrant and modern flow that matches Min Chen’s lively personality.

Visually, the film combines handheld spontaneity with stylized compositions to highlight movement, youthfulness, and a sense of “living in the moment.” The thematic message encourages viewers to embrace their individuality—being their own follower, creating their own path, and living boldly.

From conceptual development to final execution, the video showcases Plan B Film Production’s ability to merge lifestyle storytelling with stylish visual identity, delivering a thematic piece filled with positivity, motion, and modern feminine energy.

PRODUCTION CREDITS

Client: BTL

Agency: Danny Chan & Happicorner

Production House: Plan B Film Production

Director: Taolam, Manlam

Producer: Inma

Featuring: 林明禎

DP: Sze Long

Gaffer: Kelvin

Art Director: Amos

Stylist: 0B

Choreographer: Maggie

Production Manager: Tommy Liu

Production: Lo, Bon Bon, Ben, Fai Fai

Helper: Skylett

Post Production: 18andahalf

Producer: Ling

Offline Editor: Toby

Online Editor: Lavi

Colorist: Chow Chung

Audio Mixing: Ball Ball

CG: Sing & Kin

www.planbfilmhk.coim

info@planbfilmhk.com

@Plan B Film Production

BEHIND THE SCENES

Behind-the-scenes moments from the filming of BTL’s “Be Your Own Follower” online campaign, featuring Min Chen. The images capture on-set performances, city-pop inspired visuals, and dynamic camera movement across urban locations, reflecting the youthful energy and lifestyle-driven storytelling behind the production.


Behind-the-scenes photos from the BTL “Be Your Own Follower” online campaign, showcasing on-set moments, urban locations, and the energetic production process.

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