Canmake｜Mermaid Foundation Base Motion Graphic Campaign

Plan B Film presents the Canmake Mermaid Foundation Base Motion Graphic, a light and playful animation designed to highlight the base’s fresh, translucent finish.
The video adopts a charming cartoon style with a clean white-and-green palette, reflecting the product’s refreshing, gentle skincare-meets-makeup qualities. Soft lines, rounded shapes, and airy transitions bring a youthful, Japanese-inspired mood to the animation.

Each animated moment focuses on the base’s key benefits—smooth texture, even tone, and lightweight radiance—using simple icons, expressive character elements, and easy-to-follow visual cues. Subtle glow effects and soft brush movements help illustrate how the foundation base spreads effortlessly for a natural, luminous look.

Designed for beauty-focused digital content, this motion graphic showcases Plan B Film’s ability to translate product features into a cheerful, visually engaging format. The result is a cute, polished animation that enhances the Mermaid Foundation Base’s appeal while maintaining Canmake’s signature charming style.