Canmake|Petit Eyes Palette Motion Graphic Campaign
BRAND
Canmake
TYPE
Motion Graphic Video
CATEGORY
Beauty
LAUNCH DATE
8 January 2024
OVERVIEW
Plan B Film presents the Canmake Petit Eyes Palette Motion Graphic, a delightful and pastel-toned animation crafted to showcase the palette’s colours and textures with clarity and charm.
The video embraces Canmake’s signature sweet aesthetic, featuring soft gradients, gentle sparkles, and warm, feminine hues that highlight each shade in an engaging and visually appealing way. Smooth transitions and refined motion cues guide viewers through the palette’s colour story, demonstrating how different combinations create natural yet expressive eye looks.
Each animated moment is designed to feel light, cute, and easy to follow—perfectly aligning with the brand’s youthful identity. From subtle shimmer effects to soft powder animations, the visuals emphasize the blendability, versatility, and everyday usability of the Petit Eyes Palette.
This motion graphic reflects Plan B Film’s expertise in beauty-focused animation, transforming product features into an accessible and stylish presentation suited for digital platforms. The result is a polished, charming video that enhances both product understanding and brand appeal.
CREDIT LIST
produced by Plan B Film Production
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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