SHK Credit|AI Property Valuation Motion Graphic Campaign
BRAND
SHK Credit
TYPE
Motion Graphic Video
CATEGORY
Banking
LAUNCH DATE
25 August 2022
OVERVIEW
Plan B Film presents the SHK Credit AI Property Valuation Motion Graphic, a sleek and informative video designed to introduce the company’s new smart valuation service.
The animation uses a sharp white-and-red design palette—reflecting SHK Credit’s brand identity—paired with a real character portrayed in a stylish monochrome look. This visual contrast highlights both the clarity of the service and the intelligence behind AI-driven property estimation.
Through clean graphics, dynamic data visuals, and simple step-by-step demonstrations, the video explains how users can quickly access property valuation insights using SHK Credit’s platform. Charts, icons, and transitions are designed with precision, maintaining a modern financial-tech aesthetic.
The monochrome “smart man” character guides viewers through the service with confidence and clarity. His presence adds a human touch while reinforcing the idea of professional, reliable financial support. As he interacts with animated elements, the narrative showcases how AI technology simplifies traditionally complex valuation processes.
This motion graphic combines real-life performance with motion design to deliver a polished, intuitive explanation of SHK Credit’s new AI property valuation function—making it accessible, trustworthy, and visually memorable.
CREDIT LIST
CLIENT: SHK Credit 新鴻基信貸
AGENCY: Ad Fortune Communications Ltd.
PRODUCTION: PlanBfilmhk
DIRECTOR: Lam Tao
PRODUCER: Inma Yip
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
EXPLORE MORE
VIDEO PRODUCTION WORKS by TYPE
Discover more commercial, online video, corporate and motion graphic projects crafted for different brands, industries and campaign objectives.

Let’s Build Your
NEXT CREATIVE PROJECT TOGETHER
Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.
Get in touch with our team — we are ready to assist, advise and bring your vision to life.



