Dermacept｜Collagen Lift Double Pump Online Campaign

Plan B Film HK presents a scientifically-driven digital campaign for Dermacept’s Collagen Lift, focusing on the revolutionary "Double Pump" efficacy. This project serves as a technical showcase, blending high-end CGI (Computer-Generated Imagery) with clinical beauty cinematography to visualize the invisible process of skin regeneration.
The centerpiece of the production is the CGI RTB (Reason to Believe) sequence, where our team developed a 3D anatomical visualization of collagen fibers being "pumped" and restored within the dermal layers. To complement this, the live-action segments feature extreme high-definition macro shots of the model's skin, capturing the visible transition to a "bouncy" and radiant texture. Directed by Tao Lam, the film’s clean and professional aesthetic reinforces Dermacept’s pharmaceutical-grade authority. This project demonstrates our production house’s mastery in integrating scientific CGI with live-action beauty, providing a clear and persuasive visual narrative for high-performance functional skincare.