Diane Be True｜The No-Budget Nature Documentary Brand Film

Plan B Film presents a high-concept "fake documentary" for Diane Be True, created in collaboration with Spoon Digital. The project features the legendary Mike Director (Mike導), known for his eccentric and raw television style, in an interview-led narrative about the brand’s natural shampoo ingredients.
Directed by Manlam, the commercial adopts a self-aware, "No Budget" comedy tone. It parodies ecological documentaries, using intentionally funny visual effects and Mike’s signature deadpan humor to highlight Diane Be True's commitment to natural and botanical ingredients. This project showcases Plan B Film’s ability to execute meta-humor and character-driven storytelling, successfully bridging the gap between niche internet culture and mainstream brand messaging for 2025.