Estée Lauder x Laurinda Ho|Festive Flawless Beauty Christmas Campaign
BRAND
Estée Lauder
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
14 February 2019
OVERVIEW
Plan B Film HK, in strategic partnership with Invisible Lab, presents a dazzling holiday campaign for global beauty leader Estée Lauder, starring the elegant Laurinda Ho (何超蓮). This project was designed to capture the magic of the Christmas season while providing practical, high-end beauty solutions for the modern woman.
The production serves a dual purpose: an aspirational brand film and a detailed professional makeup tutorial. Under the creative direction of Tao Lam, the film guides the audience through the "Festive Flawless" ritual, showcasing how to achieve a sculpted, camera-ready look using Estée Lauder’s signature holiday collection. Set against a warm, sophisticated festive backdrop, the production utilizes premium lighting to emphasize the luminous textures of the products and Laurinda’s radiant complexion. This campaign exemplifies our ability to merge educational content with luxury commercial aesthetics, delivering a high-conversion digital experience for the holiday market.
CREDIT LIST
CLIENT: Estée Lauder
FEATURING: Laurinda Ho (何超蓮)
DIRECTOR: TAO LAM
PRODUCER: YING YING WONG
PRODUCTION HOUSE: Invisible Lab / Plan B Film HK
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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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