Guerlain x Kay Tse｜The Art of Rouge G Matte Beauty Campaign

Plan B Film HK presents a visually arresting digital commercial for GUERLAIN, starring Hong Kong music icon Kay Tse (謝安琪). Centered on the launch of the Rouge G Matte lipstick collection, the film is a masterclass in monochromatic storytelling, set against a vibrant, high-saturated red background that mirrors the intensity of the product.
To capture the luxurious velvet texture of the matte lipstick, the production utilized high-contrast fashion lighting and precision macro-cinematography. Directed by Tao Lam, the visual style blends avant-garde art direction with Kay Tse’s sophisticated and powerful persona. The narrative focuses on the "Art of the Lip," where the bold red environment symbolizes passion, confidence, and the timeless elegance of Guerlain. This project highlights our production house’s expertise in color-centric art direction, celebrity fashion cinematography, and premium cosmetic branding.