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HSBC Mobile Banking x Liza & Ka-Ying|Smart Money Online Campaign

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BRAND

HSBC

TYPE

Corporate Video

CATEGORY

Banking

LAUNCH DATE

31 October 2022

OVERVIEW

Plan B Film Production is delighted to present the Director’s Cut of HSBC Mobile Banking “Smart Moves,” featuring the iconic duo Liza Wang (Liza 姐) and John Chiang (家英哥). This extended version showcases their signature chemistry and comedic timing, bringing a warm, humorous charm to the topic of smart financial management.

Set within relatable, everyday scenarios, the film uses quick wit, playful dialogue, and expressive reactions to demonstrate how HSBC Mobile Banking simplifies decision-making and enhances daily convenience. The interactions between Liza 姐與家英哥 strike a balance between amusement and authenticity, giving the message both heart and personality.

The visual treatment adopts a polished yet approachable tone—clean compositions, lively pacing, and subtle comedic beats that highlight the ease of using mobile banking tools. Each scene is designed to connect with audiences of all ages, reinforcing that managing finances can be intuitive, efficient, and even enjoyable.

As a Director’s Cut, this version offers additional moments that further enhance performance nuance and character interplay, deepening the emotional appeal while maintaining the lighthearted spirit of the campaign. The result is a charming, memorable piece that blends entertainment with practical lifestyle relevance, positioning HSBC Mobile Banking as a helpful companion for smarter, more confident financial decisions.

CREDIT LIST

Client: HSBC

Agency: WT

Production House: Invisible Lab

Director: Taolam

Producer: Ying Ying Wong @invisible lab

Featuring: Liza姐, 家英哥

Assistant Director: Ho Sui

DP: Sze Long

Gaffer: 帶子

Art Director: Amos

Stylist: Na 姐

Production Manager: Raymond, Mouse

Post Production: Uncle

Producer: Sandy

Offline Editor: Sing

Online Editor: Jason

Colorist: 全

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