Citic Bank International|Online Campaign EP02 (Teresa Mo)
BRAND
Citic Bank
TYPE
Online Video
CATEGORY
Banking
LAUNCH DATE
12 April 2023
OVERVIEW
Citic Bank International Online Video EP02 continues the series’ comedic spirit with Teresa Mo leading the charge. In this episode, Teresa enthusiastically introduces the Citic Bank app to her friends, showing them how easy it is to install the app, redeem promo codes, and unlock extra rewards. Her lively personality and comedic timing drive the narrative, turning a simple task into a fun, shareable moment.
The tone remains humorous and light-hearted, filled with expressive acting and upbeat pacing. To reinforce the brand identity, the visual treatment is built around a vibrant orange palette—Citic Bank’s signature color—bringing energy, warmth, and instant recognizability to the episode.
As Teresa encourages more and more friends to join, the story highlights the social excitement of sharing promo codes and enjoying benefits together. The playful interaction between characters adds charm, while the app demonstration keeps the messaging clear and relatable.
This episode showcases Plan B Film Production’s ability to combine humor, strong character performance, and bold visual design into an engaging digital experience—presenting the Citic Bank International app as a friendly and rewarding tool for everyone.
CREDIT LIST
Client: Citic Bank International 中信銀行(國際)
Agency: Whazzup
Production House: Invisible lab
Director: Taolam
Producer: Ying Ying Wong@Invisible Lab
Assistant Director: 何笑
DP: Pak Sum
Gaffer: Tak Gor
Art Director: GK
Stylist: Kerry Law
Production Manager: Larry Siu
Post Production: Chop Chop
Producer: Alvin
Offline Editor: Toby
Online Editor: Tom
Colorist: 聰
Audio Mixing: Ball Ball
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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