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Citic Bank International|Online Campaign EP02 (Teresa Mo)

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BRAND

Citic Bank

TYPE

Online Video

CATEGORY

Banking

LAUNCH DATE

12 April 2023

PROJECT OVERVIEW

Citic Bank International Online Video EP02 continues the series’ comedic spirit with Teresa Mo leading the charge. In this episode, Teresa enthusiastically introduces the Citic Bank app to her friends, showing them how easy it is to install the app, redeem promo codes, and unlock extra rewards. Her lively personality and comedic timing drive the narrative, turning a simple task into a fun, shareable moment.

The tone remains humorous and light-hearted, filled with expressive acting and upbeat pacing. To reinforce the brand identity, the visual treatment is built around a vibrant orange palette—Citic Bank’s signature color—bringing energy, warmth, and instant recognizability to the episode.

As Teresa encourages more and more friends to join, the story highlights the social excitement of sharing promo codes and enjoying benefits together. The playful interaction between characters adds charm, while the app demonstration keeps the messaging clear and relatable.

This episode showcases Plan B Film Production’s ability to combine humor, strong character performance, and bold visual design into an engaging digital experience—presenting the Citic Bank International app as a friendly and rewarding tool for everyone.

PRODUCTION CREDITS

Client: Citic Bank International 中信銀行(國際)

Agency: Whazzup

Production House: Invisible lab

Director: Taolam

Producer: Ying Ying Wong@Invisible Lab

Assistant Director: 何笑

DP: Pak Sum

Gaffer: Tak Gor

Art Director: GK

Stylist: Kerry Law

Production Manager: Larry Siu

Post Production: Chop Chop

Producer: Alvin

Offline Editor: Toby

Online Editor: Tom

Colorist: 聰

Audio Mixing: Ball Ball

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