AXA x Sammi Cheng｜Everyday Made Easier Insurance Online Campaign
In this energetic and stylish lifestyle film, Hong Kong icon Sammi Cheng brings us into her fast-paced daily routine—meetings, rehearsals, and personal moments woven together with dynamic camera movement and a playful narrative tone.
We see Sammi confidently manage her insurance needs through the AXA app: checking policies, submitting claims, reviewing details, and staying organized—all with just a few taps on her phone.
Meanwhile, her assistant—unaware of how convenient the app truly is—struggles to keep up with traditional methods, creating humorous contrasts throughout the day.
This campaign highlights AXA’s vision of simple, smart, modern insurance, even for the busiest lives.
The film is produced by Plan B Film Production House, bringing cinematic motion, polished storytelling, and seamless execution to this celebrity-led project.
AXA x Sammi Cheng — making smart living effortless.
Client: AXA 安盛
Agency: So Don't Bore
Production House: Plan B Film Production
Director: Tao Lam
Producer: Inma Yip
Post Production Director: Manlam
Post Production: 18andahalf
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