HSBC One｜投資知識大激鬥遊戲節目
BRAND
HSBC
TYPE
Corporate Video
CATEGORY
Banking
LAUNCH DATE
19 November 2021
PROJECT OVERVIEW
這支HSBC One《投資知識大激鬥》以遊戲節目作為創作框架，透過節奏明快的股票知識是非題，將一般觀眾可能覺得複雜的投資入門內容，轉化成容易理解而具娛樂性的觀看體驗。
影片利用主持與參加者的互動、即場反應、答題懸念及快速剪接推進內容。鮮明的舞台美術、圖像資訊和聲畫節奏，共同建立年輕、活潑而具參與感的節目氛圍，同時保持金融訊息清晰。
製作執行涵蓋多人表演與節目流程調度、多機位攝影、燈光與舞台美術協調，以及後期剪接、圖像和音效整合。每一部分均圍繞一個目標：讓投資教育不再只像課堂講解，而成為觀眾願意投入的內容。
本項目由Tao Lam及Manlam執導，Invisible Lab擔任製作公司。作品展示如何利用娛樂化的節目形式，在維持品牌專業度的同時，拉近HSBC One與年輕投資者之間的距離。
PRODUCTION CREDITS
Production House: Invisible Lab (Plan B Film)
Client: HSBC (滙豐)
Agency: Wunderman Thompson (WT)
Directors: Tao Lam, Manlam
Producer: Ying Ying Wong @ Invisible Lab
#PlanBFilm #InvisibleLab #HSBC #HSBCOne #WundermanThompson #InvestmentBattle #GenZMarketing #FinancialLiteracy #GameShowFormat #StockMarketQuiz #DigitalCampaign #CommercialProductionHK #TaoLamDirector #ManlamDirector #FintechAdvertising
Official Portfolio: www.planbfilmhk.com
Business Inquiries: info@planbfilmhk.com
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