Neutrogena x Charlene Choi｜Skincare Brand Campaign

Plan B Film HK collaborated with Neutrogena to launch their 2020 digital campaign starring Hong Kong icon Charlene Choi (蔡卓妍 / Ah Sa). The project focused on a theme of accessible, authentic beauty and everyday efficacy.
Moving away from stylized studio backdrops, the production was set within a carefully designed natural home environment. This casual, real-life setting utilizes warm, inviting lighting and composition to create a sense of intimacy and trust with the audience. Directed by Tao Lam and produced by Inma Yip, the film captures Charlene’s natural charm and vibrant energy. The visual style, emphasizing clear, healthy skin in an everyday context, successfully reinforced Neutrogena’s positioning as a reliable, daily-use skincare solution. This campaign showcases our expertise in lifestyle content creation and relatable brand storytelling.