Plenitud x Myolie Wu｜Embrace Confidence TVC Campaign

Plan B Film is honored to have produced the debut Hong Kong television commercial for Plenitud. When Plenitud decided to launch in the local market, the most critical question was: "What image should the brand project?"
Upon receiving the brief from Havas Hong Kong, we discovered a staggering insight—one in three women faces bladder leakage issues. Recognizing that many women feel hesitant or embarrassed to address this, our team decided to pivot away from traditional medical tones. Instead, we chose to present the product through a lens of unshakable confidence.
Under the direction of Taolam, and featuring the elegant yet relatable Myolie Wu, the production balances sensitivity with empowerment. After three months of meticulous crafting, this film successfully introduces Plenitud as a lifestyle solution that helps women live without limits. Special thanks to Plenitud HK, Havas Hong Kong, and our dedicated crew for bringing this vision to life.