SHK Credit|AI Property Valuation Motion Graphic Campaign
Plan B Film presents the SHK Credit AI Property Valuation Motion Graphic, a sleek and informative video designed to introduce the company’s new smart valuation service.
The animation uses a sharp white-and-red design palette—reflecting SHK Credit’s brand identity—paired with a real character portrayed in a stylish monochrome look. This visual contrast highlights both the clarity of the service and the intelligence behind AI-driven property estimation.
Through clean graphics, dynamic data visuals, and simple step-by-step demonstrations, the video explains how users can quickly access property valuation insights using SHK Credit’s platform. Charts, icons, and transitions are designed with precision, maintaining a modern financial-tech aesthetic.
The monochrome “smart man” character guides viewers through the service with confidence and clarity. His presence adds a human touch while reinforcing the idea of professional, reliable financial support. As he interacts with animated elements, the narrative showcases how AI technology simplifies traditionally complex valuation processes.
This motion graphic combines real-life performance with motion design to deliver a polished, intuitive explanation of SHK Credit’s new AI property valuation function—making it accessible, trustworthy, and visually memorable.
CLIENT: SHK Credit 新鴻基信貸
AGENCY: Ad Fortune Communications Ltd.
PRODUCTION: PlanBfilmhk
DIRECTOR: Lam Tao
PRODUCER: Inma Yip





















