Vitae x Fala Chen｜Testimonial Campaign Video
BRAND
Vitae
TYPE
Product Demo
CATEGORY
Beauty
LAUNCH DATE
17 May 2023
PROJECT OVERVIEW
This testimonial video features 陳法拉 (Fala Chen), presenting Vitae’s skincare benefits through a refined blend of beauty demonstration and personal storytelling.
With a clean and elegant visual approach, the video focuses on product application, texture, and results, while allowing the celebrity testimonial to deliver credibility and emotional connection. The balanced pacing and polished beauty lighting enhance the premium image of the brand.
Plan B Film crafted a testimonial-driven beauty video that feels natural and trustworthy, translating brand value into a confident and aspirational skincare message.
PRODUCTION CREDITS
Client: Vitae Face Gym X 陳法拉
Agency: Society
Production House: PlanBfilmhk
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