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yuu|Rex Tso’s $88 Power Combo Online Campaign

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BRAND

yuu

TYPE

Online Video

CATEGORY

Branding

LAUNCH DATE

9 June 2022

PROJECT OVERVIEW

Plan B Film Production is pleased to present the yuu “Rex Tso’s $88 Power Combo” online video, starring Hong Kong boxing icon Rex Tso(曹星如). Designed with a lively, fast-paced tone, the film transforms a simple promotion into a humorous and action-driven moment inspired by Rex’s signature fighting spirit.

The creative direction incorporates boxing-themed gestures, rhythmic movement, and punchy transitions, giving the piece a sporty, energetic personality. Rex Tso’s confident performance and natural charisma elevate the narrative, making his exclusive $88 picks feel powerful, bold, and impossible to miss.

Playful sound design, dynamic camera moves, and stylized action cues reinforce the “knockout deal” concept, while maintaining a light, comedic touch that aligns with the yuu brand. Each beat of the video is crafted to feel quick, surprising, and highly shareable—perfect for online viewing.

Visually, the film blends action-inspired elements with lifestyle settings, creating an approachable yet impactful tone. Rex’s presence anchors the video with both humor and intensity, turning product recommendations into entertaining, memorable moments.

From concept to execution, the video celebrates Rex Tso’s energetic image while delivering a clear, engaging message about his specially curated $88 combo offer—making the campaign dynamic, fun, and instantly recognizable.

PRODUCTION CREDITS

Client: yuu to me @yuu.hk

Agency: Kids & Dogs @kidsanddogs.hk

Creative: Almon @almonlam

Marco @layermarco

Charles @hongkingyeung

Production House: Plan B Film Production Limited @planbfilmhk

Director: Manlam @messymanlam

Producer: Inma Yip @popeyedog

Director of Photographer: Chan Sze Long @szelong_story

Camera Assistant: Chow Chit Chung, Ken Mok

Gaffer: Sai keung @chrislam_foto

Lighting Assistant: Kelvin Lau, Wong Hin Lik

Head of Art Department: Paperskin GK @paperskingk

Art Team:

Sincere @sinceref

Dawn @dawnl021

Jenna @jenna_tattoo

Renne @neohrc

Samuel @samuelxchoi

Production Assistant:

Dee @ardeechan

BonBon @leoip1125

Stylist: 0B @0b0bb0bbb

3D printing company: JODYEAH @jodyyeah

Post Production House: Eighteen and A Half @eighteenandahalf

Post Production Producer: Ling

Editor: Toby Check @tobytobytobytoby

Online Editor: Honky Lau @honkylau

Colorist: Chow Chung @chowchung

Mixing and Sound Design : Labroe Lee @labroe_lee

VO Talent: Ryan

#planbfilmhk #advertising #productionhouse

www.planbfilmhk.com

info@planbfilmhk.com

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Get in touch with our team — we are ready to assist, advise and bring your vision to life.

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