ONLINE VIDEO
網絡廣告
Online video has become one of the most influential forms of digital communication.
At Plan B Film Production, we help brands create high-quality web videos, social content and digital commercials that connect with audiences across beauty, medical, lifestyle and F&B categories.
Our team focuses on refined visual storytelling, precise art direction and cinematic execution — ensuring every online video not only looks great, but also drives engagement and brand impact.
ONLINE VIDEO PRODUCTION for Brands in Hong Kong
Online platforms evolve quickly, and brands need video formats that capture attention instantly.
We specialise in producing online commercials, web-first short videos and social media content tailored for Instagram, YouTube, Facebook, TikTok and brand websites.
Our experience covers fast-paced lifestyle visuals, natural beauty storytelling, cinematic product moments and performance-driven content optimised for digital advertising.
At Plan B Film Production, we collaborate with leading beauty and skincare brands to craft premium online videos with elegant lighting, refined colour palettes and brand-focused styling.
Medical and health-related videos require accuracy, clarity and trustworthiness.Plan B Film creates medical online videos that balance professionalism with modern visual appeal — ideal for hospitals, health brands, clinics, wellness products and medical education content.
Food content demands strong visual appetite appeal.From fast-moving food shots to lifestyle dining moments, our team elevates F&B brands through carefully crafted cinematography, colour grading and motion design.
Plan B Film Production: Driving Digital Engagement Through Premium Visual Storytelling.
Plan B Film Production specializes in driving digital engagement through premium visual storytelling. We deliver web-first video concepts meticulously designed for digital audiences, ensuring immediate impact across various platforms. Our services extend to creating highly effective social media commercials tailored for campaign exposure, as well as developing short-form branded content meticulously optimized for high engagement. Every project benefits from our commitment to technical excellence, featuring full 4K production and premium visual design. We offer a comprehensive, end-to-end service covering creative direction, cinematography, art direction, and all phases of post-production, guaranteeing a seamless execution from the initial concept to the final, polished delivery.
Our Approach for Beauty Brands
SKINCARE & COSMETIC
ONLINE VIDEO PRODUCTION
We have worked with major beauty brands such as Estée Lauder, Shiseido, Guerlain, Sisley Paris, Avène, The Body Shop, Kate Tokyo, Innisfree, Canmake and more. Whether it’s a product demo, mood-driven storytelling or a testimonial-style piece, our team creates visuals that convey texture, glow and product benefits effectively.
-
Soft cinematic lighting and skin-tone refinement
-
Clean product compositions for high-end aesthetics
-
Beauty-brand-friendly pacing and emotional tone
-
Visual storytelling tailored for skincare campaigns
Guerlain x Kay Tse｜Personalised Beauty Redefined Online Campaign
Produced by Plan B Film HK, directed by Tao Lam and Man Lam, for GUERLAIN. Featuring Hong Kong music icon Kay Tse (謝安琪), this campaign showcases our expertise in luxury beauty cinematography, visual storytelling, and high-end commercial production.
Estée Lauder x Laurinda Ho｜Flawless Sculpted Look Beauty Campaign
Elevating the festive season, Plan B Film HK collaborated with Invisible Lab to produce this holiday exclusive for Estée Lauder, starring the elegant Laurinda Ho (何超蓮). Directed by Tao Lam and led by producer Ying Ying Wong, the campaign focuses on the art of the "Instant Flawless Sculpt" technique. Through cinematic lighting and sophisticated visual storytelling, this project demonstrates our signature approach to luxury beauty aesthetics and narrative-driven commercial production.
Guerlain L’Essentiel x Christine Kuo｜Healthy Glow Foundation Beauty Campaign
Plan B Film HK expanded its creative horizon to France for the GUERLAIN L'ESSENTIEL campaign. Filmed on location in Paris, the commercial captures actress Christine Kuo (苟芸慧) against the timeless elegance of the French capital. Under the direction of Harris Kristinto, the film blends the sophisticated Parisian atmosphere with the "Healthy Glow" essence of the foundation, showcasing our production house’s capability to manage and execute high-end international location shoots.
Estée Lauder x Laurinda Ho｜Festive Flawless Beauty Christmas Campaign
Produced by Plan B Film HK and Invisible Lab, this Estée Lauder holiday campaign features Laurinda Ho (何超蓮). Directed by Tao Lam and produced by Ying Ying Wong, the project showcases our expertise in holiday beauty marketing, makeup tutorials, and professional commercial filmmaking in Hong Kong.
MEDICAL & HEALTH
ONLINE COMMERCIAL PRODUCTION
We have created campaigns for brands such as GNC, Centrum, MegaRed, Panadol and more.
Why MEDICAL BRANDS Work with Us
-
Clear, responsible communication of product benefits
-
Professional location setups and clean visual style
-
Reliable, regulatory-safe messaging
-
High-credibility storytelling suitable for patient and consumer audiences
Nestlé Oral Impact｜Healthcare Online Campaign Video
Plan B Film Production presents the Nestlé Oral Impact commercial set in a clean blue studio environment, featuring a professional doctor character who explains the product’s role in supporting recovery for cancer patients. The film delivers clear medical information while using clever visual cues to keep the message engaging and easy to understand.
Diane Be True｜The No-Budget Nature Documentary Brand Film
Produced by Plan B Film, this "No-Budget" ecological mockumentary for Diane Be True features the iconic Mike Director. Directed by Manlam, the film uses a hilarious, lo-fi documentary style to interview Mike about his "natural" lifestyle and the brand's botanical ingredients. A comedy-driven approach to sustainable beauty.
Andrex Hong Kong｜The Bacteria TVC Campaign
Produced by Plan B Film and directed by Tao Lam, this hilarious and high-energy commercial for Andrex Wet Tissue features martial arts legend Lo Mang as the villainous "Toilet Bacteria." Using a blend of action-comedy and stylized visuals, the film highlights how Andrex saves family health from the ultimate germ attack.
Redoxon x Alex Lam｜The Travel Savior Brand Campaign
A romantic, humorous rescue mission produced by Plan B Film! Directed by Taolam, this Redoxon travel episode features brand ambassador Alex Lam as a "divine savior" for a girl facing the threat of sickness before her trip. A charming blend of comedy and romance showcasing the ultimate travel essential.
Redoxon Kids｜Mission for Carefree Childhood Campaign
Produced by Plan B Film, this heart-warming "Kids" episode features Alex Lam as a guardian for active children. Directed by Taolam, the story follows a worried mother whose anxiety about her child’s health is relieved by Alex's intervention, proving that with Redoxon, kids can explore the world without limits.
Redoxon Office｜Mission to Combat Workplace Fatigue Campaign
Produced by Plan B Film, the "Office" episode features Alex Lam as a divine guardian for exhausted white-collar workers. Directed by Taolam, the story humorously depicts Alex saving a lethargic employee from the brink of burnout, injecting a burst of immunity and vitality into the high-pressure workplace.
FOOD & BEVERAGES
ONLINE VIDEO & DIGITAL COMMERCIALS
We have produced food and beverage videos for brands such as Pizza Hut, Knorr, 7-Eleven, Maxim’s and more, creating content for both TV commercials and online campaigns across Hong Kong and Asia.
Visual Techniques for F&B
-
Macro food textures and slow-motion highlights
-
Natural and vibrant lighting for freshness
-
Lifestyle moments that emphasise taste, mood and culture
-
Digital-first edits suitable for online ads and social placements
Tam Jai Sam Gor｜Miniature Online Campaign Video
Plan B Film Production presents our latest work for Tam Jai SamGor and Tam Jai, “The World of High Fiber.” Through miniature filmmaking and imaginative visuals, the TVC highlights the brand’s new high-fiber products in a playful and engaging way. As a Hong Kong production house, we craft creative video content from concept to screen.
Nespresso｜To A Bold New Start Chinese New Year Campaign
A vibrant CNY-themed food video created for Nespresso’s global market, showcasing how to craft a festive coffee using clear, step-by-step visuals in a rich red palette. Produced through a complex, multilayered collaboration across Singapore, Switzerland, and France, with professional baristas and specialists supporting the execution.
7-Eleven 7CAFÉ｜A Sensory Christmas ASMR Online Campaign
Experience the festive sounds of the season with Plan B Film’s latest ASMR collaboration for 7-Eleven 7CAFÉ. Directed by Man Lam, this Christmas campaign captures the soothing, crisp textures of coffee brewing and holiday cheer. A creative partnership with Sky Post and Kids & Dogs, featuring an immersive score by Day Tai.
CREATIVE ONLINE COMMERCIALS
FOR HONG KONG BRAND
Beyond specific industries, we also produce a wide range of online commercials across retail, tech, lifestyle, property, finance and education.
Our flexible creative workflow ensures that every project — big or small — receives the same level of attention, craftsmanship and creative care.
-
Brand story videos
-
Launch teasers and hype videos
-
KOL / influencer-driven content
-
Social media cut-downs and adaptations
-
Fast-turnaround online ads for campaign needs
Mannings｜Everyone Is Santa Online Campaign Video
Plan B Film Production presents the Mannings “人人做 SANTA” Christmas campaign, a warm and cheerful film that celebrates the joy of giving. Through lighthearted festive moments, the video encourages everyone to become their own version of Santa and share kindness during the holiday season.
yuu｜Rex Tso’s $88 Power Combo Online Campaign
Plan B Film Production presents the yuu “Rex Tso’s $88 Power Combo” online video. Featuring boxer Rex Tso, the film uses energetic pacing and playful action cues to highlight his exclusive $88 picks in a fun, attention-grabbing way.
yuu x Law Kar Ying｜Mission $88 Online Campaign
Plan B Film Production presents yuu “Elite Task Force – Law Kar Ying’s $88 Combo”, an award-winning miniature-style commercial starring Law Kar Ying. Through playful mission-themed storytelling and handcrafted miniature sets, the film humorously reveals his exclusive $88 picks.
yuu｜Elite Task Force – Sze Kei’s $88 Combo Online Campaign
Plan B Film Production presents yuu “Elite Task Force – Sze Kei’s $88 Combo,” an award-winning miniature-style film featuring Sze Kei as she leads a playful mission to unveil her exclusive $88 picks. The spot blends handcrafted miniature sets, dynamic pacing, and comedic action to deliver a memorable, entertaining promotion.
Why Choose PLAN B for Online Video Production?
With over 100 successful commercial projects since 2013, our team is experienced in digital-first production under different brand requirements and timelines.
Our focus is on delivering visually distinctive, brand-aligned online content that meets the fast-paced needs of modern marketing.
-
Strong visual direction and cinematic quality
-
Complete in-house production and post-production
-
Efficient communication and fast turnaround
-
Experience across major Hong Kong and Asia-Pacific brands
Get Professional Video Advice tailored to your brand needs.