Centrum X Sammy｜Health Supplement TVC Campaign

Plan B Film Production’s collaboration with Centrum focuses on a light-hearted and relatable storytelling approach designed to connect with everyday audiences. This online video highlights simple, sincere moments, using clear visual cues and warm performance direction to express the brand’s message in an accessible and engaging way.

To shape the concept, our team explored scenes rooted in daily life—small actions, personal habits, and the subtle humour found in routine moments. These insights formed the foundation of our early creative discussions and allowed us to craft a narrative that feels both authentic and easy to follow. Story beats were refined during the development stage, ensuring each transition supports the natural rhythm of the video.

During production, emphasis was placed on clean composition, expressive acting, and a gentle tonal balance that aligns with Centrum’s identity. The visual palette was kept bright and friendly, creating a sense of optimism that reflects the brand’s focus on wellbeing. Through carefully controlled pacing and deliberate shot choices, the video maintains a smooth flow while keeping attention on the characters’ interactions.

Post-production further strengthened the final piece, with polished edits, restrained visual touches, and thoughtful sound design reinforcing the overall mood. Every step—from initial idea to final delivery—was carried out with attention to detail, ensuring that the message remains clear, relatable, and memorable.

This project showcases Plan B Film Production’s commitment to human-centred storytelling, tonal sensitivity, and refined creative execution. By combining simple narrative structure with expressive visual elements, the video offers a warm, approachable representation of the brand and delivers a viewing experience that resonates across different audiences.