Lexus｜All-New RX Projection Brand Film

Created to announce the launch of the ALL-NEW Lexus RX, this campaign transforms Hong Kong into a dynamic stage through the use of large-scale projection technology.

The Lexus RX “travels” across the city as projected visuals appear on iconic urban locations, blending architecture, motion, and light to create a powerful sense of movement and anticipation. The projection-led execution allows the vehicle’s presence and design language to be experienced beyond traditional launch formats.

Plan B Film managed the creative execution and visual storytelling, delivering a bold, city-driven activation that reflects Lexus’s progressive spirit while capturing attention through innovation and scale.