Lexus｜All-New RX Projection Brand Film
BRAND
Lexus
TYPE
Corporate Video
CATEGORY
Branding
LAUNCH DATE
15 April 2018
OVERVIEW
Created to announce the launch of the ALL-NEW Lexus RX, this campaign transforms Hong Kong into a dynamic stage through the use of large-scale projection technology.
The Lexus RX “travels” across the city as projected visuals appear on iconic urban locations, blending architecture, motion, and light to create a powerful sense of movement and anticipation. The projection-led execution allows the vehicle’s presence and design language to be experienced beyond traditional launch formats.
Plan B Film managed the creative execution and visual storytelling, delivering a bold, city-driven activation that reflects Lexus’s progressive spirit while capturing attention through innovation and scale.
CREDIT LIST
CLINET: LEXUS
AGENCY: THE GATE
PRODUCTION HOUSE: INVISIBLE LAB
DIRECTOR: TAOLAM
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
EXPLORE MORE
VIDEO PRODUCTION WORKS by TYPE
Discover more commercial, online video, corporate and motion graphic projects crafted for different brands, industries and campaign objectives.
Let’s Build Your
NEXT CREATIVE PROJECT TOGETHER
Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.
Get in touch with our team — we are ready to assist, advise and bring your vision to life.