Lexus｜All-New RX Projection Brand Film
Created to announce the launch of the ALL-NEW Lexus RX, this campaign transforms Hong Kong into a dynamic stage through the use of large-scale projection technology.
The Lexus RX “travels” across the city as projected visuals appear on iconic urban locations, blending architecture, motion, and light to create a powerful sense of movement and anticipation. The projection-led execution allows the vehicle’s presence and design language to be experienced beyond traditional launch formats.
Plan B Film managed the creative execution and visual storytelling, delivering a bold, city-driven activation that reflects Lexus’s progressive spirit while capturing attention through innovation and scale.
CLINET: LEXUS
AGENCY: THE GATE
PRODUCTION HOUSE: INVISIBLE LAB
DIRECTOR: TAOLAM
Explore More Video Production Works by Type
Our Featured Works
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
Looking to create a cinematic brand story? Contact our creative team today to start your visual journey.