Chow Sang Sang｜INFINI LOVE Diamond Branding Film

This development video highlights the craftsmanship and design philosophy behind the INFINI LOVE DIAMOND, celebrating Chow Sang Sang’s commitment to precision, beauty, and enduring value.

Plan B Film adopted a premium, restrained visual language to allow the diamond’s form, cut, and detailing to take centre stage. Through controlled lighting, refined compositions, and elegant pacing, the video showcases the meticulous process behind the diamond’s design—emphasising clarity, brilliance, and balance.

By focusing on material, craftsmanship, and design intent, Plan B Film translated the artistry of jewellery-making into a visual experience that honours both the INFINI LOVE DIAMOND and Chow Sang Sang’s legacy of excellence.