top of page

HKSTP|Innovation Starts Here Corporate Branding Film

Filter by Tags

BRAND

HKSTP

TYPE

Corporate Video

CATEGORY

Branding

LAUNCH DATE

9 November 2021

OVERVIEW

Plan B Film Production presents HKSTP – Innovation Starts Here (Director Cut), a corporate film that highlights the role of Hong Kong Science and Technology Parks in empowering industries during the pandemic.
The video illustrates how HKSTP supported innovation across multiple sectors—bridging technology, research, and real-world applications to help businesses adapt and move forward in a time of global uncertainty.

To capture the full scope of HKSTP’s impact, the production involved travelling to multiple locations, each representing a different industry and technological application. From laboratories and research facilities to industry environments and innovation hubs, each setting was carefully selected to reflect HKSTP’s diverse ecosystem and its contribution to Hong Kong’s innovation landscape.

The overall visual approach is professional, grand, and high-tech. Clean compositions, controlled camera movement, and precise lighting create a sense of scale and credibility, while subtle motion graphics and refined pacing reinforce the forward-looking nature of the brand. The director’s cut emphasizes clarity, structure, and visual confidence—allowing the story of innovation to unfold with authority and purpose.

This project demonstrates Plan B Film’s capability in delivering large-scale corporate storytelling, managing complex location-based production, and translating institutional vision into a cohesive, modern visual narrative. Innovation Starts Here stands as a statement of resilience, progress, and technological leadership during a defining moment in time.

CREDIT LIST

Client: HKSTP 香港科學園

Agency: DDB

Production House: PlanBfilmhk

Director: Tao Lam

Producer: Inma Yip

Post Production: 18andahalf

Music Composer: Kay @ Click Music

www.planbfilmhk.com

Info@planbfilmhk.com

RELATED WORKS

This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.

MTR lam fung commercial featured future railway by plan b film

MTR

Online Video

feat. Raymond Lam | Brand Campaign
Cinematic Journey • Hong Kong Transit • Time-Travel Story

Family boarding the MTR Airport Express, sharing a warm moment inside the train, cinematic shot by Plan B Film Production.

MTR

TV Commercial

TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

28hse TVC by plan b films hk

28hse

TV Commercial

feat. 宣萱 Jessica Hsuan | TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

MTR lam fung teaser featured future railway by plan b film

MTR

Online Video

feat. Raymond Lam | MTR Brand Campaign
Hong Kong Transit • Cinematic Storytelling • Public Transport

Elderly boarding on MTR airport express produced by plan b film

MTR

TV Commercial

TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

7-11 commercial by plan b film hk

7-Eleven

Online Video

Online Video Campaign
Urban Energy • Narrative Flow • High Contrast

MTR lam fung commercial featured future railway by plan b film

MTR

Online Video

feat. Raymond Lam | MTR Brand Campaign
Hong Kong Transit • Cinematic Storytelling • Public Transport

Teens boarding the MTR Airport Express, sharing a warm moment inside the train, cinematic shot by Plan B Film Production.

MTR

TV Commercial

TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

PlanB_Film_Director_Manlam_Cathay_Samsonite

Cathay Pacific

Online Video

Samsonite Luggage Showcase | Online Video Campaign
Premium Travel • Product Hero • Lounge Atmosphere

cam crew working_AI.jpg

Let’s Build Your

NEXT CREATIVE PROJECT TOGETHER

Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.


Get in touch with our team — we are ready to assist, advise and bring your vision to life.

bottom of page