HKSTP|Innovation Starts Here Corporate Branding Film
BRAND
HKSTP
TYPE
Corporate Video
CATEGORY
Branding
LAUNCH DATE
9 November 2021
OVERVIEW
Plan B Film Production presents HKSTP – Innovation Starts Here (Director Cut), a corporate film that highlights the role of Hong Kong Science and Technology Parks in empowering industries during the pandemic.
The video illustrates how HKSTP supported innovation across multiple sectors—bridging technology, research, and real-world applications to help businesses adapt and move forward in a time of global uncertainty.
To capture the full scope of HKSTP’s impact, the production involved travelling to multiple locations, each representing a different industry and technological application. From laboratories and research facilities to industry environments and innovation hubs, each setting was carefully selected to reflect HKSTP’s diverse ecosystem and its contribution to Hong Kong’s innovation landscape.
The overall visual approach is professional, grand, and high-tech. Clean compositions, controlled camera movement, and precise lighting create a sense of scale and credibility, while subtle motion graphics and refined pacing reinforce the forward-looking nature of the brand. The director’s cut emphasizes clarity, structure, and visual confidence—allowing the story of innovation to unfold with authority and purpose.
This project demonstrates Plan B Film’s capability in delivering large-scale corporate storytelling, managing complex location-based production, and translating institutional vision into a cohesive, modern visual narrative. Innovation Starts Here stands as a statement of resilience, progress, and technological leadership during a defining moment in time.
CREDIT LIST
Client: HKSTP 香港科學園
Agency: DDB
Production House: PlanBfilmhk
Director: Tao Lam
Producer: Inma Yip
Post Production: 18andahalf
Music Composer: Kay @ Click Music
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