TOWER 535｜Property Sales Presentation Video
BRAND
TOWER 535
TYPE
Corporate Video
CATEGORY
Branding
LAUNCH DATE
16 August 2020
OVERVIEW
This sales video was created for the grand opening of TOWER 535, a landmark commercial development in Causeway Bay, Hong Kong.
As the site was still under construction during production, the entire video was executed using a combination of physical sets and CG visualisation. Plan B Film translated architectural plans and design intent into a cohesive visual narrative, accurately showcasing spatial layout, building features, and lifestyle potential.
The project presented a significant creative and technical challenge—requiring precise interpretation of design details and clear communication of multiple features without a completed physical space. Through careful planning, visual storytelling, and CG execution, Plan B Film delivered a compelling sales video that enabled audiences to experience the property ahead of its official opening.
CREDIT LIST
CLIENT: TOWER 535
AGENYC: CHEIL
PRODUCTION HOUSE: INVISIBLE LAB
DIRECTOR: TAOLAM
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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