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Centrum X Sammy|Health Supplement TVC Campaign

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BRAND

Centrum

TYPE

TV Commercial

CATEGORY

Health

LAUNCH DATE

20 November 2025

PROJECT OVERVIEW

Plan B Film Production presents Centrum X Sammy|Health Supplement TVC Campaign, a light-hearted and audience-friendly television commercial created to communicate Centrum’s health and wellness message in a clear, relatable, and engaging way.

Featuring Sammy Leung, the campaign is built around everyday observations, natural performance, and an approachable sense of humour. By drawing from familiar routines and simple life moments, the commercial presents the product message in a way that feels easy to understand, memorable, and close to the experience of daily audiences.

The visual approach focuses on clean composition, warm pacing, and bright tonal consistency to support Centrum’s positive and trustworthy brand image. Through expressive acting, well-controlled rhythm, and refined scene direction, the film maintains a natural flow while keeping the communication clear and effective.

This featured project demonstrates Plan B Film Production’s ability to create commercial content that balances brand clarity, human-centred storytelling, and polished execution. The result is a TVC that feels friendly, accessible, and aligned with Centrum’s campaign objective of connecting with viewers through simple and sincere communication.

PRODUCTION CREDITS

Client: #Centrum 善存

Agency: Wunderman Thompson Hong Kong

Featuring: #森美

Production House: Invisible Lab Ltd.

Producer: Ying Ying Wong, Samson Yip@Invisible lab

Director: Taolam @planbfilmhk 

Assistant Director: Manlam

DP: Sze Long

Gaffer: Hero

Art Director: Amos

Stylist: 0B

Production Manager: Larry Hui

Make up: Ide

Hair: Dave

Post Production: Eighteen and a half @eighteenandahalf

Producer: Ling @lingtoni119

Offline Editor: Elvan

Online Editor: Tracy @tracylee_car

Colorist: 聰 @chungchow1945

CG: Will

Audio Mixing: Ball Ball @labroe_lee

Contact Us: Website: https://www.planbfilmhk.com/

Email: info@planbfilmhk.com

#VideoProduction #HongKong #Commercial #Filmmaking #PlanBFilm

PRODUCTION HIGHTLIGHTS

This Centrum campaign was produced on location by the Plan B Film Production team, working closely with talent Sammy Leung and the production crew. The shoot focused on clean visuals and a natural, relaxed tone to align with the brand’s health and wellness positioning.


The team managed lighting setup, camera coordination, and on-set pacing to ensure a smooth production process while capturing authentic performances and clear brand communication.


  • BTS of Sammy Leung for Centrum Commercial shoot - Plan B Film Production Hong Kong
    BTS of Sammy Leung for Centrum Commercial shoot - Plan B Film Production Hong Kong
  • Professional lighting and camera setup for Centrum x Sammy TVC shoot - Plan B Film Production
    Professional lighting and camera setup for Centrum x Sammy TVC shoot - Plan B Film Production
  • Cinematic commercial visual featuring Sammy Leung for Centrum Hong Kong - Plan B Film
    Cinematic commercial visual featuring Sammy Leung for Centrum Hong Kong - Plan B Film
  • Plan B Film production crew and Sammy Leung during Centrum brand film production
    Plan B Film production crew and Sammy Leung during Centrum brand film production
  • Plan B Film production crew and Sammy Leung during Centrum brand film production
    Plan B Film production crew and Sammy Leung during Centrum brand film production
  • Behind-the-scenes monitor view of Sammy Leung filming Centrum advertisement in Hong Kong
    Behind-the-scenes monitor view of Sammy Leung filming Centrum advertisement in Hong Kong

A look behind the scenes of Centrum TV commercial, highlighting director-led performances, character-driven storytelling, and the creative process behind the production.

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