Hang Seng Bank｜Signature Private Banking Wealth Management Campaign
Plan B Film presents a sophisticated campaign for Hang Seng Bank Signature Private Banking, conceptualized by the creative agency MAD. The core narrative focuses on the delicate and important process of intergenerational wealth transfer.
The film, directed by Tao Lam and produced by Inma Yip, portrays the passing of legacy.
Production House: Plan B Film
Client: Hang Seng Bank (恒生銀行)
Agency: MAD
Director: Tao Lam
Producer: Inma Yip
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