HSBC x Lam Suet｜Unlock Your Real Capital Online Campaign
BRAND
HSBC
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
11 July 2024
PROJECT OVERVIEW
This online campaign video for HSBC, produced by Plan B Film Production in Hong Kong, brings the “Unlock Your Real Capital” message to life through relatable scenarios and character-driven storytelling. Featuring actor Lam Suet, the film uses natural humour and grounded performance to communicate financial flexibility in a way that feels personable and accessible to a broad audience.
From a production standpoint, the visual language is clean and restrained, placing emphasis on performance beats, composition, and subtle comedic rhythm. The approach prioritizes clarity and flow within the narrative, allowing character interactions to articulate complex concepts with warmth and simplicity.
Plan B Film Production oversaw the project from concept development through post-production to ensure visual polish, tonal consistency, and clear communication. The final video balances humour with clarity, presenting HSBC’s message with confidence while maintaining an approachable tone
PRODUCTION CREDITS
Client: HSBC
Agency: Saatchi & Saatchi hong kong
Production House: Plan B Film Production
Director: Taolam, Manlam
Producer: Inma Yip
Featuring: Lam Suet 林雪
Supporting Talent: Stella, Ricky, Jessica, Lim
DP: Sze Long
Gaffer: Hero
2nd Cam: Koo
Soundman: Ho Yin
Art Director: Paperskin
Production Manager: Kenny
Stylist: 0B
Make up/ Hair : Ide
Post Production: 18andahalf
Producer: Ling
Offline Editor: Dick
Online Editor: Lavi & 魚
Colorist: Chow Chung
Audio Mixing: Ball Ball & Nixon
VO talent: Ah Ning
Contact Us:
Website: https://www.planbfilmhk.com
Email: info@planbfilmhk.com
#VideoProduction #HongKong #Commercial #Filmmaking #PlanBFilm
BEHIND THE SCENES
This behind-the-scenes feature captures the creative process behind HSBC’s “Unlock Your Real Capital” online campaign, starring renowned actor Lam Suet. The production embraces a light-hearted and relatable storytelling approach, using Lam Suet’s signature humour and everyday persona to communicate the flexibility and accessibility of HSBC’s personal loan services.
Throughout the shoot, the director and production team focused on natural performance, conversational pacing, and situational comedy to ensure the financial message remained approachable and easy to understand. By grounding the narrative in familiar, real-life moments, the campaign successfully balances brand clarity with entertainment value.
The making-of moments highlight the collaboration between creative direction, performance, and technical execution, revealing how character-driven storytelling was used to transform a financial product message into an engaging online campaign.
Dramatic cinematic lighting for the HSBC commercial opening scene. 
Director and Lam Suet reviewing playback on the HSBC set. 
Lam Suet performing under moody, dramatic lighting for HSBC. 
Lam Suet and the director discussing character acting for HSBC. 
Camera crew setting up a top shot in a vintage Hong Kong hair salon. 
Director guiding Lam Suet’s acting direction on the HSBC set. 
Plan B Film crew taking a wrap photo with Lam Suet.
Behind-the-scenes images from the filming of HSBC’s “Unlock Your Real Capital” online campaign, capturing on-set moments, cast performances, and production details throughout the shoot.
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