HSBC One｜The Investment Battle EP01 Online Campaign
BRAND
HSBC
TYPE
Corporate Video
CATEGORY
Banking
LAUNCH DATE
19 November 2021
OVERVIEW
Invisible Lab (Plan B Film) produced this innovative campaign for HSBC One in collaboration with Wunderman Thompson. The objective was to attract the younger generation to the often complex world of investing.
We adopted a vibrant, fast-paced game show format—"The Investment Battle: Episode 1"—centered around a "True or False Stock Knowledge Quiz." This gamified approach, directed by Tao Lam and Manlam, successfully demystifies stock market entry while positioning HSBC One as a modern, approachable banking solution. The campaign highlights Invisible Lab’s expertise in creating engaging, youth-oriented digital content that perfectly bridges education and entertainment, proving that financial learning can be fun and interactive in 2025.
CREDIT LIST
Production House: Invisible Lab (Plan B Film)
Client: HSBC (滙豐)
Agency: Wunderman Thompson (WT)
Directors: Tao Lam, Manlam
Producer: Ying Ying Wong @ Invisible Lab
#PlanBFilm #InvisibleLab #HSBC #HSBCOne #WundermanThompson #InvestmentBattle #GenZMarketing #FinancialLiteracy #GameShowFormat #StockMarketQuiz #DigitalCampaign #CommercialProductionHK #TaoLamDirector #ManlamDirector #FintechAdvertising
Official Portfolio: www.planbfilmhk.com
Business Inquiries: info@planbfilmhk.com
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