Manulife x RubberBand｜Living Your Best Life Music Video Campaign

Plan B Film presents a soulful collaboration between Manulife and the renowned Hong Kong band RubberBand. This hybrid Music Video Commercial (MV TVC), directed by Man Lam, moves beyond traditional insurance advertising by utilizing the emotional resonance of music to communicate the brand's core values.
Creatively spearheaded by mcgarrybowen, the film captures authentic moments of resilience and joy, mirrored by RubberBand’s powerful performance. The production highlights Plan B Film's expertise in blending high-end cinematography with rhythmic storytelling, creating a branded content piece that feels personal yet professional. This project serves as a prime example of how Manulife connects with the Hong Kong community through culture and melody, ensuring a message of protection that truly "sings."