Nestlé Beneprotein｜Strength in Every Moment TVC Campaign
BRAND
Nestle
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
22 March 2024
OVERVIEW
This TV commercial was produced by Plan B Film Production for Nestlé Health Science, promoting the Beneprotein campaign and featuring ambassadors Kenny Wong and Louisa So.
Designed with a gentle and warm storytelling approach, the film presents Beneprotein as a simple and reliable source of nutritional support for everyday wellbeing. Through natural performances, relatable lifestyle moments, and thoughtful visual framing, the campaign highlights the importance of maintaining strength at every stage of life.
Visually, the TVC adopts a soft and comforting aesthetic, with balanced compositions, warm lighting, and calm pacing that reinforce a sense of trust and approachability. Subtle emotional cues and understated interactions help ground the narrative in real-life experience while keeping the focus on clarity and sincerity.
From concept development to final execution, Plan B Film Production oversaw the full production process, ensuring visual consistency, tonal alignment, and clear brand communication. The final commercial delivers a human-centered interpretation of Beneprotein’s benefits, combining warmth, credibility, and polished visual storytelling.
CREDIT LIST
Client : Beneprotein @beneprotein.hk
Agency : Howdy @howdyworkshop
Celebrities : Kenny Wong @kennywong8384 Louis So
Production House : Plan B Film Production Limited @planbfilmhk
Director : Manlam @messymanlam
Producer : Inma @popeyedog Ying Ying @invisibleying
DP: Chow @chownnchow
Gaffer: carter @carterykwong
Laser Cheif: Carter @carterykwong
PM : 權哥
Art Director: Paperskin @paperskingk
Stylist: 0B @0b0bb0bbb
MUA: ide @idekwan for Kenny
Post Production : 18 and a half @eighteenandahalf
Post Producer : ling
Offline : Elvan
Online : Tracy
Color grading : Chung @chungchow1945
Audio Mixing : Ball Ball @labroe_lee
Important Disclaimer:
The video you are currently viewing is the "Director's Cut" produced by Plan B Film. This version may contain different footage, music, or editing styles compared to the official commercial version aired on television or official channels. This cut is solely for the purpose of showcasing our company’s creative and production capabilities. For all legal responsibilities and product claims regarding the final aired content, please refer to the version officially released by the client (Nestlé).
BEHIND THE SCENES
Behind-the-scenes moments from the filming of the Nestlé Beneprotein “Strength in Every Moment” TVC, capturing on-set performances by Lawrence Wong and Louisa So, director-led storytelling, and the collaborative production process. The images reflect the warm atmosphere on set and document how a reassuring, human-centered message was brought to life through thoughtful visual storytelling.
Behind-the-scenes photos from the Nestlé Beneprotein TVC, showcasing on-set moments, cast performances, and the production process behind a warm, human-centered health supplement commercial.
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