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Nestlé Oral Impact|Healthcare Online Campaign Video

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BRAND

Nestle

TYPE

Online Video

CATEGORY

Health

LAUNCH DATE

15 September 2022

PROJECT OVERVIEW

Plan B Film Production is pleased to present the Nestlé Oral Impact 速癒素 campaign, an informative yet visually engaging commercial designed to support cancer patients during their recovery journey. Set within a clean, clinical-inspired blue studio, the film uses a calm and trustworthy atmosphere to reflect the science-backed nature of the product.

A professional doctor character leads the narrative, delivering clear and accessible explanations of Oral Impact’s role in providing essential nutritional support before and after medical treatment. The performance is intentionally composed and reassuring, helping viewers feel guided and informed while learning about the benefits of the formula’s immunonutrition approach.

To maintain attention and avoid the heaviness commonly associated with medical topics, the commercial incorporates subtle, clever visual elements: clean infographics, smooth transitions, and smart props that illustrate the product’s functions in a simple, intuitive manner. These touches elevate the tone without compromising the professionalism of the message.

The combination of scientific clarity, gentle pacing, and visually cohesive design reinforces Oral Impact’s positioning as a reliable companion throughout the recovery process. From concept development to final polish, the project focuses on presenting medical information responsibly while keeping the experience approachable, modern, and emotionally supportive for patients and their families.

PRODUCTION CREDITS

CLIENT: Nestle

AGENCY: Howdy

DIRECTOR: Manlam

PRODUCER: Inma Yip

www.planbfilmhk.com

info@planbfilmhk.com

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