Panadol｜The Comfort Seeker Online Campaign Video
BRAND
Panadol
TYPE
Online Video
CATEGORY
Health
LAUNCH DATE
11 December 2023
PROJECT OVERVIEW
We proundly presents "Comfort Seeker" for Panadol, a fast-paced and stylistically dramatic commercial developed with Wunderman Thompson. The 15-second narrative centers on a woman suffering from severe symptoms at home, forced to decline family visits due to her condition.
To emphasize the intensity of her symptoms within a limited timeframe, Director Taolam and DP Tat Gor utilized bold cinematography and dramatic staging. The production is enhanced by sophisticated Computer Graphics from Wai Wai Wai Studio, which visually manifest the physical discomfort and the subsequent relief provided by Panadol. Meticulously edited by One Cool Cut, this campaign demonstrates Invisible Lab's ability to deliver high-concept, impactful medical storytelling that resonates with the modern "comfort seeker."
PRODUCTION CREDITS
Production House: Invisible Lab
Client: Panadol (必理痛)
Agency: Wunderman Thompson
Director: Taolam
Producer: Ying Ying
Director of Photography (DP): Tat Gor
Gaffer: Tat
Art Director: GK
Stylist: Dawn
Production Manager: Larry (大佬)
Makeup & Hair Stylist: Ide
Post-Production: One Cool Cut
Post Producers: Calie, Elisa
Editors: Henry (Offline), Shan & Team (Online)
Colorist: Ken
Computer Graphics (CG): Wai Wai Wai Studio (圍威喂), Sing / Kin
#PlanBFilm #InvisibleLab #Panadol #必理痛 #ComfortSeeker #Wunderman Thompson #TaolamDirector #TatGor #WaiWaiWaiStudio #OneCoolCut #PainReliefTVC #ShortFormAd #MedicalCommercial #DramaticStorytelling #HongKongAdvertising #2025Campaign
Official Website: www.planbfilmhk.com
Inquiries: info@planbfilmhk.com
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