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Panadol|Office Worker Online Campaign

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BRAND

Panadol

TYPE

Online Video

CATEGORY

Health

LAUNCH DATE

28 November 2023

OVERVIEW

Plan B Film Production introduces the Panadol Office Worker Online Ads, a sharp, fast-paced 15-second commercial built around the hectic energy of everyday office life. Designed with punchy visual beats and tight pacing, the spot depicts how sudden headaches interrupt productivity and how Panadol provides quick, reliable relief that helps workers stay focused throughout the day.

The creative approach uses rapid transitions, expressive performance, and clear visual cues to mirror the urgency of the office environment—deadline pressure, constant notifications, and nonstop multitasking. Each moment is crafted to escalate the sense of tension before resolving cleanly with the product’s calming, effective solution.

Clean, minimalistic art direction reinforces clarity and speed, while controlled lighting and crisp framing highlight both the discomfort of headache moments and the immediate ease after taking Panadol. The TVC maintains a strong rhythm throughout, delivering its message with impact despite the short 15-second duration.

This project demonstrates Plan B Film Production’s ability to translate everyday scenarios into concise, high-impact storytelling, using fast-paced editing and relatable performance to communicate product benefits instantly and effectively.

CREDIT LIST

Client: Panadol 必理痛

Agency: Wunderman Thompson

Production House: Invisible Lab

Producer: Ying Ying

Director: Taolam

DP: Tat Gor

Gaffer: Tat

Art Director: GK

Stylist: Dawn

Production Manager: Larry 大佬

Make up/ Hair Stylist: Ide

Post Production: One Cool Cut

Producer: Calie, Elisa

Offline Editor: Henry

Online Editor: Shan & Team

Colorist: Ken

CG: 圍威喂 Wai Wai Wai Studio, Sing/ Kin

www.planbfilmhk.com

info@planbfilmhk.com

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Let’s Build Your

NEXT CREATIVE PROJECT TOGETHER

Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.


Get in touch with our team — we are ready to assist, advise and bring your vision to life.

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